You are starting a small business; a restaurant, a boutique, a real estate agency, etc. You are looking to get your name out there and spread the word about the products or services your new business has to offer. You do some research and at first, it seems manageable. Send out a tweet, post a status, share a photo… quick and easy, right?
Using social media as a marketing tool is one of the smartest things you can do for your business. Everyone is on some form of social media these days and it’s free (for the most part). But the time it takes to set up each account, maintain the account and create your community of followers/readers can be daunting. Here are three reasons why hiring a social media consultant will help you get on your feet.
You just started your own business. You have everything else under control. What is the next step? Marketing your business, finding the right clients, and figuring out what social media networks to join. If you are a law firm, Instagram may not be the best idea. But if you are in the restaurant business, Instagram could be your best friend. Your type of business may not work for every social media channel. A social media consultant can help you find out where your audience may lie. It could be a trial and error process, especially in the beginning, but as your business grows, it’s important to focus on the channels that garner the most leads.
What type of content will you be sending out and how frequently? Do you know the optimal times to post? Are you armed with an arsenal of photos, articles, hashtags, blog post ideas? These questions are important before you even start to post on your social media channels. A social media consultant can steer you in the right direction, discussing the perfect time to post and even suggesting some relevant hashtags and article ideas for your business. Since they are not in your business, they have an outside view of what works best for your potential consumers.
Are you ready to maintain all of your social media channels on a daily basis? Marketing is hard work. Sending out a tweet once a week isn’t going to get you far; you need to be consistent with your social media efforts. Will you be able to check all of your social media channels, respond to client requests, put out daily content AND run your business? In order to market your business on social media, you need to make sure you are taking all the necessary steps to build your community. A social media consultant can assist you with different tactics, or even manage your accounts for you. They can help curate articles in your field and share them with your followers.
As a small business owner, what are some fears that you have when it comes to social media marketing?
Leave your concerns in the comments.