Instagram’s New Algorithm: What It Means for Small Business

Social networks like Facebook and Twitter have changed the way their social feeds operate. It was only a matter of time before Instagram jumped on the gravy train. With over 400 million strong, Instagram’s community is growing by the day. Users scroll through a feed of pictures, “like” and comment on the ones they love. The users follow brands, use hashtags and create videos. Creativity ebbs and flows between profiles, displaying visually striking photographs of everything from landscapes to food to people and everything in between.

Instagram But instead of scrolling and finding photos in chronological order, Instagram’s new algorithm will show you the profiles you have interacted with the most.

“On average, people miss about 70 percent of the posts in their Instagram feed,” said Kevin Systrom, co-founder and chief executive of Instagram. “What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

What does this mean for your small business?

Content is king.

Just like your blog or newsletter, your Instagram feed should clearly reflect your brand and your brand’s voice. Take an audit of your current Instagram account. Are your photos clear and concise? How are your captions? Do you use relevant hashtags? Are you tagging the appropriate people?

Post consistently.

Users do not like to see stagnant Instagram accounts. Make sure you are posting one to two photos a day. Users tend to unfollow accounts that over post. Test out optimal publishing times to see when your users are online and interacting with your content.

Use hashtags.

By adding relevant hashtags to your captions, you will make your photos more discoverable. Research popular hashtags in your niche, but also think outside the box. Don’t stuff your caption with hashtags, but rather strategically place them throughout and/or at the end of your caption. You may also place them in the comment section immediately after you post your photo.

Are you in favor of the new Instagram changes? How will this affect your use of the social network? 

This post as since been featured on BlogHer: Click to read the post, How Will Instagram’s New Algorithm Affect You? 

  • I don’t really like the new changes. I miss seeing my feed in chronological order. I miss out on some of my favorite accounts now and I don’t really want to turn notifications on either to keep up.