5 Reasons to Promote Your Event on Social Media

I originally wrote this as a guest post for the Erin Cusack blog. It has also been featured on BlogHer Blogging & Social Media!

Whether you are hosting a 5K walk or a cocktail reception fundraiser, it is important to market your event for added exposure. Marketing can be costly, but if you have enough manpower, you can share the details of your event and garner new participants for next to nothing via social media. Here are five reasons to promote your event via social media.

social media event

Image: R. Nial Bradshaw via Flickr via Creative Commons license

Everyone and their mother (including my own) is on social media

When it comes time to promote an event, company or product, these people are your referral sources! They know you and hopefully will support a cause that has your name attached to it. Share it on Facebook, Twitter, Instagram and Snapchat. Ask your good friends and family members to share your status/tweet/picture with their friends. This increases the reach exponentially.

It’s free! (for the most part)

Depending on what your objective is, you can promote your event on all the social media channels for no cost. If you want a more targeted audience, Facebook and Twitter have paid advertising options. You can narrow down who will see your ad. It’s pretty cheap and well worth it.

You can make it easy by creating an event hashtag

I am currently on the planning committee for a 5K walk and we created a hashtag for participants to use before, during and after the event! It helps us keep track of the online conversation. It’s also a great way for them to see who else is participating in the same event.

You can get creative

Think outside the box. What if you purchase a backdrop online and personalize it for your event (include your event hashtag!). On the day of the event, walk around and ask participants if they would like to take a photo behind it. Take the picture with their camera phone – this way they have the photo and can easily upload it to Instagram or any other social media outlet. Bonus – if they forget the hashtag – it’s on the backdrop and automatically in the photo!

You can take social media offline

If you are looking to get a jump start on promoting your special event, send out postcards to the intended participants. Include all relevant hashtags and social media channels so they can start following you BEFORE the event takes place. The goal is for people to start the conversation on their own social media channels, creating a buzz within the community.

Social media is a great tool to increase exposure quickly and efficiently. What are your best tips and tricks for promoting your events and projects on social media?

  • These are all fantastic! I started a new job a few months ago as a marketing coordinator for a nonprofit and trying to convince my older, traditional advertising boss that he needs to let me invest more time into social media is EXHAUSTING! There is SO much potential. You covered these points so well!

    • Congrats on the new gig! I’m a marketing associate at a law firm – I handle all their social media/events! I hear ya girl, it’s hard to get everyone on the gravy train but social media is such a great marketing tool and it’s mostly free! Thanks for reading!